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EMPLOYEE AND MANAGER JOURNEY

BRANDING

The Employee Journey program was inaugurated in 2016 by the Western Sydney Local Health District (WSLHD) in acknowledgment of deficiencies in employee skills pertaining to key operational areas. Subsequently, in 2019, WSLHD identified the importance of enhancing managerial skills and has set forth plans to establish the Manager Journey program.

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CLIENT: Noel Posus, Manager of Workforce Development Programs and Maria Saupin, Director of Learning and Development, Western Sydney Local Health District.

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BRIEF: Re-brand existing material for each element of Employee Journey and create a brand identity for the new program Manager Journey.

  

OUTCOMES: Logo, titles, infographics, word template, and presentation template for both Employee and Manager Journey.

EMPLOYEE JOURNEY

LOGO & TITLES

The Employee Journey logo was derived from the NSW Health logo as to reflect its parent brand.

INFOGRAPHICS

MANAGER JOURNEY

LOGO & TITLES

The manager's logo was created to look like a skeletal version of a waratah flower. It represents the waratah flower stripped down to its basic components. The reason for this is so that the manager logo can fit within the employee logo. This is symbolic of the two programs as managers are like the branches of a tree. 

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